Success Story: The Impact of Wellness on Meetings and Events.

Success Story: The Impact of Wellness on Meetings and Events.

Skift Report – The Future of Wellness in Meetings and Events

The Venetian uses its uniqueness as a fully-integrated resort. Plus, applies it to create new wellness-oriented experiences.

Wellness is a $4.2 trillion industry worldwide. Increasing with importance! The hospitality industry is challenged to expand wellness offerings. For decades, hotels and resorts have just simply “checked the wellness box.” Offering guests access to fitness centers and spa treatments. In today’s environment, those are considered minimum requirements.

The pursuit of good health has become part of everyday life for most adults. Wellness-conscious, traveling, individuals are determined to keep up their routines. The technology-driven pace of life causes people to put a premium on self-care. Work-life balance, is just as important for these individuals. They are finding ways to address mental as well as physical health. Practicing meditation, yoga, eating healthier, and spending more time in nature.

Hospitality companies are responding to this need in a number of ways. By creating new programs to help guests maintain their wellness. Some programs include private yoga, meditation rooms, and outdoor activities. Hotels and resorts are broadening sustainability initiatives. Using natural materials/greenery for more pleasing and eco-friendly spaces. Plus, upgrading soundproofing to ensure improved sleep. And expanding the availability of healthy foods and beverages.

This report discusses trends in wellness and the response from the hospitality industry. It describes specific wellness programs that leading brands are instituting. This is to better engage meeting attendees and increase market share.

Read the Full Skift Report